WHY DOES TACTILITY MATTER?
The term tactile relates to something being perceptible to the sense of touch. At Matere, we focus on the use of beautifully tactile papers and materials to engage with the product on a higher sensory level.
Often overlooked in design, the feeling evoked from different textures (known as shitsukan in Japanese) can be difficult to express. Nevertheless, consideration towards tactility can help elevate our experience of interacting with the world around us.
A focus on texture and haptics in print design can add a third dimension to the finished product. In addition, many highly sustainable processes result in unique and interesting textures and surfaces.
Studies have shown that we retain information better when multiple senses are involved in an experience. Second to sight, touch is arguably the most significant of these when it comes to paper. This could explain why it's common to find it easier to remember information that is read from a book, rather than on a screen.
Haptic memory is information which is recalled from the sense of touch - remembering the pleasant feeling of holding a soft peach, or playing with sand.
With the prevalence of digital devices, it has never been more important to retain our ability to create memories from multi-sensory, real-life experiences. When the tactile experience is prioritised, an enjoyable escape from the visual-centric digital world can be created, and remembered.
